Very rarely have I met someone as naturally gifted at resource generation as Suzy Myers-Jackson. I say resource generation, rather than fundraising, because what Suzy has spent the past 18 years doing – first as the ED of Opening Act, and more recently as a strategic consultant and coach, has been more expansive than just raising money. Did she grow her organization from $25K to a multi-million dollar organization? Yes, Did she perfect her Power of 10 campaign strategy to raise over $175K in 10 days through micro-donations, yes? And I’m excited that she shares strategies for how to do this.
But at the core of her fundraising prowess is a true gift for thinking expansively about how to define resources – she understands that the relationships that she builds, and the community that she grows, is the resource, and that has translated into money, time, investments, volunteers, raving supporters, advisors, partners, and transformative impact for the youth that she was working on behalf of.
In this conversation with Suzy, she breaks down her approach to resource generation, and offers tactical advice and tools – actionable steps you can take to improve your own resource generation. She also provides insight into the way that she thinks about fundraising more deeply, and how that is actually what made her so effective.
Another great combo of strategy and mindset.