How to Use Brand To Build A Community of Ambassadors for Your Org, with Sarah Durham


In this insightful episode, Brooke chats with Sarah Durham, CEO and founder of Big Duck, about the art of branding for nonprofits. Sarah, with her extensive experience in enhancing nonprofit visibility and communication, shares her expert insights on how small and early-stage nonprofits can effectively capture the attention of donors and funders. Delve into the nuances of nonprofit branding, discover how to amplify your organization’s voice, and learn strategies to create a dedicated base of supporters and ambassadors. This conversation is a must-listen for any nonprofit leader looking to make a lasting impression in the sector.

What Listeners Will Learn:

  1. Defining Branding for Nonprofits: Understand the true meaning of branding in the nonprofit context.
  2. Visibility and Communication Strategies: Learn how to increase your nonprofit’s visibility and improve communication.
  3. Creating Ambassadors: Tactics for turning supporters into enthusiastic ambassadors for your organization.

Key Takeaways:

  • The importance of branding in increasing a nonprofit’s visibility and effectiveness in fundraising.
  • Practical tips for small and early-stage nonprofits to establish a strong brand presence.
  • Strategies for effective communication that resonates with donors and the community.
  • Building a loyal supporter base through engaging branding and messaging.
  • Leveraging digital platforms and storytelling to amplify your nonprofit’s impact and reach.

Step-by-Step Process:

  1. Understanding Nonprofit Branding: Grasp the foundational concepts of branding in the nonprofit sector.
  2. Increasing Visibility: Implement strategies to boost your organization’s presence among potential donors and the general public.
  3. Engaging Communication: Develop compelling messaging that connects with your audience.
  4. Turning Supporters into Ambassadors: Learn how to nurture and empower your supporters to advocate for your cause.
  5. Amplifying Impact through Storytelling: Use storytelling as a tool to convey your mission and values.

Resources Mentioned:

  • Big Duck: Learn more about the services offered by Sarah Durham’s company, specializing in nonprofit branding.
  • Advomatic: Explore the website solutions provided for nonprofits.

Connect With Brooke:

Connect with Brooke Richie Babbage at

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