How To Not Lose Your New Donors

What do I do with new donors so I don’t lose them?

The answer is: Learn as much about your new donors as possible so that you can communicate with them better and more intimately.

In today’s episode, I’m going to give you 3 easy, low hanging fruit strategies for gathering information about your donors so that you can begin to segment and personalize your emails, donor appeals, and even events.

What Listeners Will Learn:

  • How to personalize communications for more impactful donor engagement.
  • Effective techniques for segmenting your email list based on donor interests.
  • Practical strategies for optimizing your email content and strategy.

Key Takeaways:

  • Personalization is key: Tailoring your communication to resonate with donors’ specific interests increases engagement.
  • Importance of segmentation: Categorizing donors based on their interactions and interests helps in sending targeted messages.
  • Utilizing email analytics: Analyzing email open rates, click-through rates, and content engagement can guide your email strategy.
  • Resource Optimization: Efficient use of email analytics maximizes impact without significant costs.
  • Types of emails to send: Welcome series, newsletters, educational content, event invitations, and fundraising appeals tailored to donor interests.

Step-by-Step Process:

  1. Choose an Email Service Provider: Ensure it supports link tracking, tagging, and segmentation (e.g., ConvertKit, Mailchimp).
  2. Incorporate Various Links in Emails: Include links to educational resources, multimedia content, event registrations, donation pages, and volunteer opportunities.
  3. Send Diverse Email Types: Use welcome series, newsletters, educational emails, event invitations, and fundraising appeals to engage donors.
  4. Analyze Engagement Data: Track open rates, click-through rates, and which links are most engaged with to understand donor preferences.
  5. Conduct A/B Testing: Send two versions of the same email with one element changed to test what works best.

Resources Mentioned:

  • FYSV Online Course by Rhea Wong: An online course offering insights on donor surveys and communication. Details Here

Connect With Brooke

Connect with Brooke Richie Babbage at www.brookerichiebabbage.com

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